Why your next recruit should be a data specialist
Raw data, on its own, is close to useless and quickly becomes irrelevant. The far more difficult is interpreting that ...
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Tag: data analyst
![The death of demographic targeting [part 2]](https://themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27.png)
The death of demographic targeting [part 2]
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...
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Designing the advertising team for a new age
The growing complexity of the consumer landscape and the media environment means that the traditional creative team of art director ...
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