Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be used at all when planning marketing campaigns. Read more
The growing complexity of the consumer landscape and the media environment means that the traditional creative team of art director and copywriter is no longer enough to deliver campaigns th... Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.