Tag: data sets

To succeed in this new era, media owners must offer a personalised approach based on sound strategy, creating value for ...

By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations.

Fusion in media research has arrived in South Africa, through a partnership between Nielsen Africa and the Publisher Research Council.

Data underpins decision making in DStv Media Sales, and a team of analysts and media strategists bring data to life, ...

It’s already common parlance, but ask yourself: would you rather deal with guy who has a relatively small data set, ...