Important things that advertising and marketing professionals need to know about copyright
It is critical to clear pre-existing third-party material – music, images or personalities – that you intend to use for ...
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Tag: data
Decluttered marketing that delivers data-driven experiences
The fact that 57% of marketing executives admit they often don’t have the data to understand customers or anticipate their ...
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The increasing value of building your database
The death of third-party cookies is not the death of online ads or online targeting. You are still left with ...
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Influencing a precise sync up
There is no doubt that digital marketing has grown and taken over the marketing sector expeditiously. The rise and popularity ...
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Brand Africa 100: 2022’s best brands in Africa
Nike, Adidas, Samsung, Coca-Cola, Apple, and Tecno maintained the same positions they occupied last year.
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Living in a state of flux: What the data shows about the media industry in 2022
It’s that time of the year (again) for us to dive through a mountain of data to comprehend how the ...
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