By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations. Read more
You give up some of your info to access free content. You give up some info to access special deals and incentives. The issue is when you are not made aware of the ways your information is b... Read more
Hashtag by hashtag: The stories that had South Africa talking this week. From public protector Busisiwe Mkhwabane's fight with Cyril Ramaphosa to Zandile Gumede's axing and Jeffrey Epstein's... Read more
As media and advertising people, we need to think about the intersection of where consumers find their content and how that content makes them feel. The best way s is to really mine the data... Read more
What's most important is that folks in our industry care about undisclosed payments and the consequences of these perverse incentives. Be curious. Be diligent. Investigate. Ask questions. De... Read more
[COMMENT] Listening to President Cyril Ramaphosa’s [second] Sona 2019 speech was like watching that final battle scene in 300, when Dilios makes a rousing speech to rally the troops as they... Read more
