There is a race to the bottom of the media industry that has been going on for years, and there are no winners! In the majority of pitches, the winning agency is the one that comes in at the... Read more
Much of what was learned in 2020 will continue to shape the communications landscape in 2021 and beyond. I urge businesses to dump old stereotypical ideas about how work used to be, and cons... Read more
The marketing and communications industry can expect the first release of the Broadcast Research Council of South Africa‘s radio audience data to third party providers Telmar and Arian... Read more
The iProspect teams in South Africa, in partnership with over 90 other markets, will now collectively define a new era in media and be the first agency to offer performance driven brand buil... Read more
One sign of a healthy organisation is that data is used to dispel ego and to correctly drive decisions. When you rely on gut instincts, ego too often is allowed to get in the way. Read more
There has been a lot of talk in the marketing and advertising industry recently regarding the changing role of media agencies. Read more
