It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold. Read more
Put simply, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, allowing for the prioritisation of the cust... Read more
COVID-19 is reshaping digital transformation agendas across the world, coming on top of a growing global trend towards in-housing of marketing and advertising. Read more
The media world is more personalised than ever before, as consumers are increasingly spending time on their connected personal devices to organise, curate and discover media Read more
This year’s Kantar Dimenion study, titled ‘media and me’, investigates how brands, media owners and agencies can win in an increasingly personalised media world. Read more
Beyond lockdown, beyond this global pandemic, we will return to a world where data will be the 'secret weapon' that sees some brands thrive – or not. So what side do you want to be on? Read more
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