data | The Media Online

Data: A price above gold

Posted By: Johanna McDowellon: July 07, 2020In: Media agency

It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold. Read more

How data-driven creativity can deliver a seamless customer experience

Posted By: Shaune Jordaanon: June 30, 2020In: Digital

Put simply, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, allowing for the prioritisation of the cust... Read more

Creativity and data is in the house – here’s what it means for brands and businesses

Posted By: Shaune Jordaanon: June 12, 2020In: Digital

COVID-19 is reshaping digital transformation agendas across the world, coming on top of a growing global trend towards in-housing of marketing and advertising. Read more

#Dimension2020: Data delivers better advertising in an addressable world

Posted By: TMO Contributoron: June 04, 2020In: Digital

The media world is more personalised than ever before, as consumers are increasingly spending time on their connected personal devices to organise, curate and discover media Read more

#Dimension2020: Media and Me – winning in a personalised media world

Posted By: TMO Contributoron: May 28, 2020In: Research

This year’s Kantar Dimenion study, titled ‘media and me’, investigates how brands, media owners and agencies can win in an increasingly personalised media world. Read more

Feel-good campaigns fine for now, but deploying data to reset your business post-pandemic is vital

Posted By: Shaune Jordaanon: May 12, 2020In: Digital

Beyond lockdown, beyond this global pandemic, we will return to a world where data will be the 'secret weapon' that sees some brands thrive – or not. So what side do you want to be on? Read more