Beyond the data
For the last decade, ‘data‑driven decision making’ has been treated as the gold standard for growth. Measure everything. Optimise relentlessly. ...
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Tag: data
Audiences still matter more than algorithms
The real transition taking place in media today is not print versus digital, writes Esmé Smit. It’s from noise to ...
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Is your AI search report lying to you?
AI search rewards consistent visibility, not one-off rankings. Track performance across hundreds of searches as single results are unreliable. Structured, ...
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Five years of MAPS data reveals SA’s digital shift and financial strain
MRF MAPS now offers five full years of continuous South African consumer and media data, giving marketers a powerful long-term ...
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From reactive to predictive: How data & AI can enable a proactive government
Shift from reactive to proactive service delivery Use data to build continuous citizen relationships Integrate and connect data across departments ...
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RAMS data won’t be released until it is statistically ready
Recent market commentary has raised questions about the timing of the RAMS data release. The Broadcast Research Council of South ...
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