The Publisher Research Council, who pioneered media survey fusion in South Africa last year, has now fused a digital study onto the existing fusion. Read more
Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing efforts? Read more
With a renewed focus on transparency and trust, there is no better time for JICs reassert their authority and we agreed, as custodians that we need to promote the importance of oversight on... Read more
Advertising needs to radically reassess its approach to both data and creativity. Instead, agencies need to use the right kind of data to inform the creative output they produce. Read more
The final day of this year’s #PAMRO2019 conference offered up six more thought-provoking presentations, discussions, and two accolades awarded. Read more
Digital transformation consultancy Hoorah Digital has rebranded, bringing a new look logo, strategic approach to work and award-winning work. Read more
