Five years of MAPS data reveals SA’s digital shift and financial strain
MRF MAPS now offers five full years of continuous South African consumer and media data, giving marketers a powerful long-term ...
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Tag: data
From reactive to predictive: How data & AI can enable a proactive government
Shift from reactive to proactive service delivery Use data to build continuous citizen relationships Integrate and connect data across departments ...
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RAMS data won’t be released until it is statistically ready
Recent market commentary has raised questions about the timing of the RAMS data release. The Broadcast Research Council of South ...
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The AI era is the time for public relations to shine
Much like a butterfly shifting and shaping until it soars on delicate wings, public relations has evolved from its humble ...
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Why data without empathy is just noise
We have more data than ever. We know more about what our consumers are doing. Yet, somewhere between the dashboard ...
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The minimalist’s guide to the agentic AI future
I'll be honest, even for someone who nerds out about this stuff for a living, the pace of AI can ...
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