Case study: Radio still the big winner in today’s data-led media game
This past March, the A Million & Change’ campaign, executed across Jacaranda FM and East Coast Radio, was the biggest ...
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Tag: data
Seven Days on Social Media: #GoogleStoleMyVideo, #StraightTalk and selective #FreedomCharter
Would you believe that Google went into my #GoogleDrive and removed one of my videos because they said its contents ...
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When AI goes rogue
AI drives modern marketing, optimising content, targeting audiences and shaping creative decisions. But what happens when flawed inputs lead it ...
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South Africa’s TV planning world is going to fundamentally change
The next two years, 2026 and 2027, are going to see two key changes in South Africa’s current TV planning ...
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Sports marketing: Adaptability in action
Nielsen Sports SA has hosted the latest edition of its Annual Trends Breakfast at the Bryanston Country Club in Johannesburg. ...
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Why every brand needs an SEO strategist right now
Ever tried explaining SEO to your mum? It’s a bit like saying, “I help brands become Google’s favourite child”, and ...
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