With data and automation playing a key role in modern media agencies, has media planning lost its human connection? Read more
[PRESS OFFICE] Digital advertising’s readily available measurement metrics and low-cost perceptions make it more attractive by the day. Read more
Data is cheap and obtainable for now, but as marketers we have to wonder what we do if we no longer have access. Read more
The local digital advertising space is awash with numbers since the advent of new social media and mobile marketing platforms that lend themselves to rich reporting. Read more
The Publisher Research Council, who pioneered media survey fusion in South Africa last year, has now fused a digital study onto the existing fusion. Read more
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