Data, the hidden treasure in publishing
Most publishers are struggling to monetise their online operations in a world where advertising revenues are under pressure and audiences ...
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Tag: data
2011: the year of big data
This was the year of big data. In the last two to three years we have accumulated more data than ...
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Truth In Advertising?
Jason Heller, writing for Online Spin on MediaPost, asks "when was the last time you stopped to question some of ...
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