Tag: data

Craig Page Lee explores six key themes will shape how brands approach the 0ut-of-home medium. “Out-of-Home (OOH) is the oldest ...

The MOST 2012 data collection is in full swing so if you have not yet completed the survey, now is ...

The BBC has introduced a data management platform (DMP) that will allow South African marketers to mine audience data based ...

Most publishers are struggling to monetise their online operations in a world where advertising revenues are under pressure and audiences ...

This was the year of big data. In the last two to three years we have accumulated more data than ...

Jason Heller, writing for Online Spin on MediaPost, asks "when was the last time you stopped to question some of ...