Tag: data

One of the most important benefits of digital marketing lies in the fact that it is a channel that produces ...

The 'open data' movement is transforming the accountability of governments towards their to citizens, but what about companies? Highly interconnected ...

Data, data and more data. It's everywhere. Sourced from a range of customer databases and touch points. Embedded in daily ...

Craig Page Lee explores six key themes will shape how brands approach the 0ut-of-home medium. “Out-of-Home (OOH) is the oldest ...

The MOST 2012 data collection is in full swing so if you have not yet completed the survey, now is ...

The BBC has introduced a data management platform (DMP) that will allow South African marketers to mine audience data based ...