Tag: data

I don’t think anyone can argue with what marketing's overwhelming topic of the day is: data, data everywhere! Marketers are ...

Today’s businesses are experiencing significant levels of change in the face of data. What tends to get overlooked, however, is ...

The collection of data and how companies use it is becoming increasingly important to marketers. But how will the Protection ...

More and more airports, restaurants and hotels in South Africa are offering ‘free Wi-Fi’, which actually does not amount to ...

A three-month research project into whether advert value equivalent (AVE) is the correct measure of digital marketing has found the ...

In a recent blog, Stick em in the naughty corner or learn to play darts, I suggested that the best way to ...