Is there such a thing as a free Wi-Fi lunch?
More and more airports, restaurants and hotels in South Africa are offering ‘free Wi-Fi’, which actually does not amount to ...
Read moreDetails
Tag: data
AVE or no AVE? That is the question
A three-month research project into whether advert value equivalent (AVE) is the correct measure of digital marketing has found the ...
Read moreDetails
Start training now – or go live in Orania
In a recent blog, Stick em in the naughty corner or learn to play darts, I suggested that the best way to ...
Read moreDetails
Actionable insights drive digital marketing
One of the most important benefits of digital marketing lies in the fact that it is a channel that produces ...
Read moreDetails
Briefly…HacksHackers meetups on corporate information
The 'open data' movement is transforming the accountability of governments towards their to citizens, but what about companies? Highly interconnected ...
Read moreDetails
It’s a question of…drowning in data, or mining it
Data, data and more data. It's everywhere. Sourced from a range of customer databases and touch points. Embedded in daily ...
Read moreDetails
