The marketing landscape was so simple just 20 years ago. The fast-moving consumer goods (FMCG) industry dominated advertising ad spend with big glossy print ads, expensive TV commercials, and bold out of home placements. And consumers could be easily reached with a top-down message through a few mass media placements. But today, the branding and […] Read more
One of the most important benefits of digital marketing lies in the fact that it is a channel that produces reams and reams of data about your customers and how they interact with your brand and campaigns. Paid search, display ads, rich media, mobile, social – every digital channel produces information from which you can […] Read more
Making predictions in a world that moves as quickly as the one we live in today is brave and perhaps even a little foolish. But based on the way the world evolved last year, here are a few trends I expect to play out in 2013 and beyond. At the centre of these trends is […] Read more
