Adapt and thrive: The evolution of consumer behaviour
Ultimately, businesses must seek to find the right balance between trust, data, personalisation, loyalty and the customer experience to enable ...
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Tag: data
Upward shift and growth in streaming, so what’s your brand’s live video strategy?
Both streaming and live-streaming are regular additional arrows in the quiver of media platforms that need to be used to ...
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Latest MAPS data points to decline in most media types
Eighteen months of data, building trendable data and new observations in consumer behaviour have emerged from the Marketing Research Foundation's ...
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Apple’s ‘Auction’ ad drops the mic on third-party data
Apple does these amazing ads from time to time. There's '1984', 'Think Different' and now 'Data Auction'. It’s a reminder ...
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Tractor’s latest innovation ensures standard is set for after-sales service
Tractor Outdoor recently launched an after-sales service platform that streamlines its production process.
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The omnichannel customer experience: integrated and in real time
If you want to cater to the modern consumer, you have to adopt a new approach to customer experience - ...
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