DEBRIEF: In order to judge what the future of radio is we need to look at the past. Why do I say that? Well, because when television came into being, way back when in the 1930s and 1940s, ev... Read more
We need facts and figures to ensure we make rational media decisions, writes GERRIT VISSER. Those of us who have been in the media industry for some time will remember the previous Advertisi... Read more
In the 1960s, Marshall McLuhan famously coined the phrase “the medium is the message” to suggest that the medium in which a message or communication is delivered many times influences or ove... Read more
We’re building systems that make it possible for computers to do what people would normally have done. And that stretches across our entire value creation process. Automation is an area in w... Read more
The customer lifecycle is almost as hot a buzzword as “big data” – but what exactly is a customer lifecycle? Is it really a circular journey? Is it linear? Most marketers build thei... Read more
The funny thing about change is that while no one ever expects it, it is generally inevitable. This is true in the print media industry and specifically in the magazine sector. Each year we... Read more
