More often than not when I am talking to a client about Angola their eyes widen and they give you the ‘Are you mad?’ look. Rightly so, because the number of stories I have heard directly fro... Read more
The Media Yearbook offers an important and independent overview of the media industry in 2015 and gives important insight and perspective into global trends and forecasting for 2016. UK-bas... Read more
Each day, I’m sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, I’ve put together a list of trends that I track and will be moni... Read more
The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media thinking, and it is falling out of step with the demands... Read more
Operators are under increased pressure to find innovative ways to differentiate themselves and provide a superior experience to visitors. The humble SIM card could be one of the keys in this... Read more
Buzzwords run rampant this time of year, as everyone readies their predictions for the coming 12 months. Pundits prognosticate about what trends and fads will gain additional traction or si... Read more
