Tag: data

With changing viewing habits come changing measurement tactics. We take a look at our evolving metrics.

Can radio do promotions differently, perhaps in a compelling fashion? Are winner moments drawing in effective story arcs when the ...

Meltwater has tracked media mentions on South Africa's fast food industry, to compile this in-depth media analysis.

“Data is only valuable if it is interpreted accurately”. That’s our message to market and never has it been more ...

Genesis Media Emerging Markets (GMEM) is a news and entertainment company with brands in Nigeria (Legit.ng), Kenya (TUKO.co.ke), Ghana (YEN.com.gh) ...

A robust digital economy is central to economic growth and prosperity in 2021 and beyond. Equipping people with the skills ...