We’re building systems that make it possible for computers to do what people would normally have done. And that stretches across our entire value creation process. Automation is an area in w... Read more
The customer lifecycle is almost as hot a buzzword as “big data” – but what exactly is a customer lifecycle? Is it really a circular journey? Is it linear? Most marketers build thei... Read more
The funny thing about change is that while no one ever expects it, it is generally inevitable. This is true in the print media industry and specifically in the magazine sector. Each year we... Read more
It is a given that the evolution of the grand enabler – telecommunications – from the first round-the-world telephone conversation in 1935 to an era less than 100 years later in which we rec... Read more
While a rapt world follows the Oscar Pistorius murder trial with its impending evidence on cellphone records and Internet browsing habits, the March issue of sci-tech magazine Popular Mechan... Read more
I don’t think anyone can argue with what marketing’s overwhelming topic of the day is: data, data everywhere! Marketers are overwhelmed by all the discussion about data because no one... Read more
