One of the most important benefits of digital marketing lies in the fact that it is a channel that produces reams and reams of data about your customers and how they interact with your brand... Read more
The ‘open data’ movement is transforming the accountability of governments towards their to citizens, but what about companies? Highly interconnected global companies have explod... Read more
Data, data and more data. It’s everywhere. Sourced from a range of customer databases and touch points. Embedded in daily operations from customer relationship management, email and we... Read more
Craig Page Lee explores six key themes will shape how brands approach the 0ut-of-home medium. “Out-of-Home (OOH) is the oldest communications medium in the world and was used long before tel... Read more
The MOST 2012 data collection is in full swing so if you have not yet completed the survey, now is the time to do it! The response so far this year has been very encouraging with people from... Read more
The BBC has introduced a data management platform (DMP) that will allow South African marketers to mine audience data based on online behaviour rather than demographic information. Called Au... Read more
