I don’t think anyone can argue with what marketing’s overwhelming topic of the day is: data, data everywhere! Marketers are overwhelmed by all the discussion about data because no one... Read more
Today’s businesses are experiencing significant levels of change in the face of data. What tends to get overlooked, however, is that the face of data is actually a real human being. People p... Read more
The collection of data and how companies use it is becoming increasingly important to marketers. But how will the Protection of Personal Information bill (POPI) impact on businesses, and wha... Read more
More and more airports, restaurants and hotels in South Africa are offering ‘free Wi-Fi’, which actually does not amount to a row of beans in terms of added value for consumers. In the vast... Read more
A three-month research project into whether advert value equivalent (AVE) is the correct measure of digital marketing has found the metric is “unable to provide insight into whether or not t... Read more
In a recent blog, Stick em in the naughty corner or learn to play darts, I suggested that the best way to deal with the latest media insurrection would be to take the ringleaders and stick t... Read more
