Each day, I’m sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, I’ve put together a list of trends that I track and will be moni... Read more
The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media thinking, and it is falling out of step with the demands... Read more
Operators are under increased pressure to find innovative ways to differentiate themselves and provide a superior experience to visitors. The humble SIM card could be one of the keys in this... Read more
Buzzwords run rampant this time of year, as everyone readies their predictions for the coming 12 months. Pundits prognosticate about what trends and fads will gain additional traction or si... Read more
The data-story debate has only just begun, but it has the potential to carry the same weight as that of the ‘chicken or the egg’ conundrum. Different people answer this in differ... Read more
Dmitry Shishkin, digital development editor at BBC World Service Group, says it is important to recognise that everyone is a digital journalist now; data must form the basis for all decision... Read more
