Brands can collect personalised audience data from customer engagements to craft meaningful hyper-personalised omni-channel marketing campaigns at scale. Read more
The Super Bowl is not just about football; it's also about advertising and is a major feature of global ad events. What is responsible for transforming this year's Super Bowl experience? Read more
How does a physical organisation such as the Films and Publications Board hope to regulate online content? With great difficulty... Read more
The objective of the Socio Economic Measures SEMs, which are replacing the LSMs, are to provide a measure which would truly reflect our distinctly unequal society. Read more
What people, places, and things trended on Google in South Africa this year? Here are the results from Google SA; some are very surprising. Read more
Media houses, particularly those with a strong online presence, could be hit hard if the Electronic Communications Amendment Bill is passed by Parliament in its current form. Read more
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