Tag: data

Programmatic media buying systems must do more than simply access cheaper and more targeted impressions. Marketers need to “empower” these ...

DEBRIEF: In order to judge what the future of radio is we need to look at the past. Why do ...

We need facts and figures to ensure we make rational media decisions, writes GERRIT VISSER. Those of us who have ...

In the 1960s, Marshall McLuhan famously coined the phrase “the medium is the message” to suggest that the medium in ...

We’re building systems that make it possible for computers to do what people would normally have done. And that stretches ...

The customer lifecycle is almost as hot a buzzword as “big data” -  but what exactly is a customer lifecycle?  ...