Tag: data

Media agency The MediaShop and research house Freshly Ground Insights (FGI) have teamed up to create FYI, a new business ...

Almost every year, we hear, “This is the year of the mobile”. As the number of mobile devices on the ...

As the growth in mobile communications brings about a revolution in market research, it is the vast continent of Africa ...

Programmatic media buying systems must do more than simply access cheaper and more targeted impressions. Marketers need to “empower” these ...

DEBRIEF: In order to judge what the future of radio is we need to look at the past. Why do ...

We need facts and figures to ensure we make rational media decisions, writes GERRIT VISSER. Those of us who have ...