Agencies have undervalued themselves for too long, need to see their true worth
New Vizeum JHB MD Byron John sees the media agency space rapidly evolving, and is calling for agencies to quantify ...
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Tag: Dentsu Aegis Network
World of Media: Saudi summit loses all its media partners over Khashoggi situation, WPP wins Panadol’s global media business but loses United Airlines
The Media Online's weekly round-up of need-to-know global media stories.
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A fork in the road: Views from Media Agency Rising Star Ricardo Lopes (with video)
This year’s Media Agency Rising Star Award, at the MOST Awards, was won by Ricardo Lopes of Dentsu Aegis Group. ...
Read moreDetailsWorld of Media: Renault shakes up the agency model, GSK in final round of media review, Turkey and Venezuela slam international media
The Media Online's weekly round-up of global media stories.
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Connecting brand stories with connected consumers
Telling brand stories on the African content and connecting with a new generation consumer were the main themes at a ...
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How data can be used to connect brands with their audience
Focus on the channels where your audience is most active, which can be determined by behavioural data.
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