Renault combining its agencies into a single entity. GSK Pharma in final surprise round of media review. Turkish President on the offensive against foreign media. DAN buys Russian pharma specialist media agency. Indonesian authorities battle tsunami of fake news.
Renault combining its agencies into a single entity
In a possible world first, Renault is re-looking at the model of its agencies, making the decision to combine them into a single entity. The French car manufacturer will be bringing together Omnicom’s OMD (responsible for media) and Publicis (responsible for creative), whether the agencies like it or not.
The aim of the move is to streamline agency processes, making sure that all parties are on the same page and work in synergy together.
Renault does have the option to get rid of most of its agencies and take the work in-house, but Bastien Schupp, Renault’s VP for global brand strategy and marketing, commented that this move would not be as effective as the single entity being created.
To read more about the move, published by WARC, click here.
GSK Pharma in final surprise round of media review
After a gruelling five month process, the GSK Pharma media review is now in its final weeks.
However, the agencies in the running (speculated to be incumbents PHD and MediaCom, a Publicis solution, and an unnamed Dentsu network) were surprised by a summon to London for a final “negotiation week”.
Very few people, if no one at all, saw the move coming. But on the line is a lot of money. According to R3, the company spends an estimated $1.5 billion or more around the world each year.
To read more about the situation, published by AgencySpy, click here.
Turkish President on the offensive against foreign media
Turkish President Recep Tayyip Erdoğan has lashed out at foreign media, citing an “international smear campaign” against him and the country’s government.
He says that there is “much inaccurate information against us in Western Media”, and has called on Turkish academics to assist in a campaign to correct these reports and give the truth about the country.
He added that democracy is not possible with the media, as even the most powerful countries in the world are being ruled by the media.
To read more of his comments, published by Hurriyet Daily News, click here.
Venezuela in the same boat
In a similar vein, Venezuela’s Ambassador to St. Lucia, Lieff Escalona believes her country is the target of a co-ordinated international media propaganda campaign.
Believing that powerful global media organisations are spreading fake news about Venezuela and its “supposed humanitarian crisis”, Escalona stated that just last month there were “187 false reports from international media sources”.
To read more, published by The Voice, click here.
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