The model did not fail. You applied it in the wrong market
Last-click attribution misses how Africans really buy, overlooking WhatsApp, offline interactions, and community influence. African markets need measurement built for ...
Read moreDetails
Tag: Dentsu
Why African marketing is moving beyond reach and demographics
New insights from the dentsu Africa Digital Digest highlight the growing importance of behaviour, identity, and platform commerce. Brands across ...
Read moreDetails
Dentsu School of Influence graduates new wave of business-ready creators
The era of chasing vanity metrics is officially taking a backseat to real business equity. That was the message from ...
Read moreDetails
Mzani’s creator economy has a barrier problem
FoneYam (a Pepkor product) joins forces with Dentsu School of Influence powered by CSA to help unlock the future of ...
Read moreDetails
Change management is not the issue, poor execution is
Change management has an image problem for a reason. It has too often been reduced to a predictable pattern: top-down ...
Read moreDetails
AI, risk and leadership in Africa
Artificial intelligence is no longer a future conversation, it is already reshaping how organisations operate, compete, and create value. Across ...
Read moreDetails
