40% of SA’s programmatic ad spend is wasted
40% of programmatic ad spend at risk R600 million misallocated annually Programmatic ad display is the weak point Brand safety ...
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Tag: digital ad spend
Digital spend, digital return – and digital snake oil salesmen
Agency Scope digital spend figures throw up some interesting local and global trends, while experts warn against digital snake oil ...
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Getting media right: Marketing in motion
Social media platforms and online video set to consolidate their dominance in advertising in 2020, despite measurement concerns.
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World of Media: Condé Nast targets consumer experiences, Sky to double down on original content, Who will pay for digital news?
The Media Online's weekly round-up of need-to-know, global media stories
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Breaking the Facebook, Google duopoly and repatriating digital ad spend to local publishers
Governments around the world are concerned about the power that Facebook and Google hold, and are mulling regulations to curb ...
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World of Media: Ad spend outlook for 2019, Publicis Media names new chief executive, major brands pull YouTube ads
The Media Online's weekly round-up of need-to-know global media stories.
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