Tag: digital advertising

Are you ready for a Google-centric advertising world? That’s what is about to happen. Last week Google announced plans to ...

For the most part, digital-born approaches can only make the TV ad world better.

Now, creativity lies in integrating paid and non-paid or earned media. The innovation lies in tying together two types of ...

Measurement is a huge problem that is holding back linear TV advertisers from advertising on connected TV (CTV).

#MediaEntrepreneur Conversation LAB is just seven years old, but already firmly established in the ad agency world. It also has ...

Ninety-five percent of South Africans are still watching live TV, of which 21% watch more than five hours per day. ...