A trap many digital departments tend to fall into is to buy the cheapest online inventory, regardless of whether they are sites that you would usually steer far clear of. Read more
[PRESS OFFICE] The global advertising industry is currently experiencing a renaissance in the digital OOH space and while Covid-19 may not be the sole instigator, it has certainly been the a... Read more
OTT, digital TV, streaming -- whatever you call it, the options for delivering a targeted message are strong. There’s also some new and interesting media formats to help break through the cl... Read more
The World Association of Newspapers and News Publishers annual World Press Trends report reveals some key insights about the state of publishing. Read more
The billions of folks who browse the internet every day are not up in arms about Google’s announcement last week proposing cohort-based targeting as the replacement for cookies. Read more
Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ads that were never actually seen by viewers on real d... Read more
