For the most part, digital-born approaches can only make the TV ad world better. Read more
Now, creativity lies in integrating paid and non-paid or earned media. The innovation lies in tying together two types of media and using it to generate additional reach and frequency. Read more
Measurement is a huge problem that is holding back linear TV advertisers from advertising on connected TV (CTV). Read more
#MediaEntrepreneur Conversation LAB is just seven years old, but already firmly established in the ad agency world. It also has Power LAB and BE agency under its umbrella. Read more
Ninety-five percent of South Africans are still watching live TV, of which 21% watch more than five hours per day. So TV is a reach medium. Read more
The local digital advertising space is awash with numbers since the advent of new social media and mobile marketing platforms that lend themselves to rich reporting. Read more
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