Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ads that were never actually seen by viewers on real d... Read more
With the evolution consumer viewing habits amplified by Covid-19, integrating digital and TV advertising is crucial now more than ever, as DELIA VAN STADEN, SHAUN FRAZAO AND MERISSA HIMRAJ r... Read more
We need to find ways that the best, most broadly appealing, accurate and trustworthy news can be distributed at no cost to everyone. We need advertisers to care again about the media they su... Read more
The pandemic has caused advertisers of all sizes to rethink the type of campaigns they should run. For many, this means focusing spending. For others, focus means changing the message. Read more
[PRESS OFFICE] VDX.tv, a global technology company specialising in digital advertising, has published a whitepaper on the topic of Advanced TV. Read more
'Empathic media' is an advertising system capable of sensing aural, visual, physiological, or other feedback of a consumer in response to marketing stimuli. Read more