I am 100% certain that advertising works, but I am just as certain that it could be better. Advertising is persuasion. Advertising is messaging that resonates and media that targets. Messagi... Read more
Similarities between stock exchanges and ad exchanges, despite not trading the same commodities, are undeniable. Privately held businesses (Pty Ltd) generally have less access to readily ava... Read more
The attention economy and media fragmentation are disrupting traditional media models. Our minds become what they pay attention to and our worldview, beliefs and internal drivers are shaped... Read more
As a stand-alone, television wins the argument for reach and efficiency – retaining its status as the most consistently robust channel for brand building in SA. Read more
World of Media, The Media Online’s weekly wrap of need-to-know global media news. Read more
Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. What was dabbling a few years ago is now part of the core business. Read more
