The pandemic has caused advertisers of all sizes to rethink the type of campaigns they should run. For many, this means focusing spending. For others, focus means changing the message. Read more
[PRESS OFFICE] VDX.tv, a global technology company specialising in digital advertising, has published a whitepaper on the topic of Advanced TV. Read more
'Empathic media' is an advertising system capable of sensing aural, visual, physiological, or other feedback of a consumer in response to marketing stimuli. Read more
[PRESS OFFICE] Digital advertising leader Exponential Interactive has announce that it is rolling out its new, video-driven business division, VDX.tv, in international markets. Read more
Multi-touch attribution solutions are making steady but slow gains in the market, as marketers across the globe look to effectively track digital marketing initiatives. Read more
Three years ago, there was a lot of hullabaloo about the battle between established agencies and the impending arrival of the big brand-name consultants coming into the digital advertising s... Read more
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