Tag: digital advertising

From corporate learning platforms to Discovery’s Vitality platform, ‘gamification’ has become a part of many people’s daily lives. The idea ...

For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report on ROI, ...

WAN-IFRA’s World Press Trends Report 2024-2025, found that publishers continue to look for ways to diversify their revenue. However, advertising ...

If all of the leads, transactions and sales that digital ad companies claim in their attribution reports were actually true, ...

Rapid advancements in AI are transforming Search Engine Marketing (SEM), a key component of digital engagement, write Dr Wouter Kritzinger ...

With programmatic advancements and an increasing focus on omnichannel campaigns, the digital out-of-home (DOOH) industry is rapidly evolving. These six ...