The billions of folks who browse the internet every day are not up in arms about Google’s announcement last week proposing cohort-based targeting as the replacement for cookies. Read more
Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ads that were never actually seen by viewers on real d... Read more
With the evolution consumer viewing habits amplified by Covid-19, integrating digital and TV advertising is crucial now more than ever, as DELIA VAN STADEN, SHAUN FRAZAO AND MERISSA HIMRAJ r... Read more
We need to find ways that the best, most broadly appealing, accurate and trustworthy news can be distributed at no cost to everyone. We need advertisers to care again about the media they su... Read more
