digital advertising | The Media Online

This is how COVID-19 is affecting the advertising industry

Posted By: Stefan Hall & Cathy Lion: June 18, 2020In: Advertising

The pandemic has caused advertisers of all sizes to rethink the type of campaigns they should run. For many, this means focusing spending. For others, focus means changing the message. Read more

VDX.tv releases guide on Advanced TV: What it is and how it can help drive results

Posted By: TMO Adson: May 29, 2020In: vdx.tv Press Office

[PRESS OFFICE] VDX.tv, a global technology company specialising in digital advertising, has published a whitepaper on the topic of Advanced TV. Read more

Intimacy without identity: the dawn of empathic media in digital advertising

Posted By: Ashlin Perumallon: April 15, 2020In: Advertising

'Empathic media' is an advertising system capable of sensing aural, visual, physiological, or other feedback of a consumer in response to marketing stimuli. Read more

Exponential Interactive announces VDX.tv is expanding into international markets

Posted By: TMO Adson: March 09, 2020In: vdx.tv Press Office

[PRESS OFFICE] Digital advertising leader Exponential Interactive has announce that it is rolling out its new, video-driven business division, VDX.tv, in international markets. Read more

Multi-touch attribution making slow but steady gains according to MMA survey

Posted By: TMO Contributoron: February 28, 2020In: Mobile

Multi-touch attribution solutions are making steady but slow gains in the market, as marketers across the globe look to effectively track digital marketing initiatives. Read more

The real difference between agencies and consultants

Posted By: Cory Treffilettion: February 24, 2020In: Agencies

Three years ago, there was a lot of hullabaloo about the battle between established agencies and the impending arrival of the big brand-name consultants coming into the digital advertising s... Read more