Social Display allows brands to take existing creative from their Facebook, Instagram, and Twitter accounts and distribute these as 300x250 display ad inventory across the 24.com network. Read more
Context is critical when planning media. What digital audience verification will enable is the same metric speak across all media channels. Read more
Facebook has evolved into a media and advertising giant. It’s helped create a new age of precise consumer insights. Read more
365 Digital’s inaugural Ad Tech Masterclass event this week offered some fascinating insights. Here are the key takeaways. Read more
Smart Shopping was introduced by Google in 2018 and signifyed another step towards automated and machine-learning focused advertising. Tested and developed under the universal shopping beta... Read more
In a world where traditional advertising is at once disliked and in some cases being phased out, how is it that digital advertising has continued to increase AND show real value? Read more
