Create and convince: The proof is (always) in the pudding
Schwarp’s first few TV proposals never saw the light of day. Today, he’s a multi-award-winning broadcast specialist and showrunner of ...
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Tag: digital marketing
Making the future of advertising more human
The digital transformation of advertising and media has brought society enormous benefits -- more information to more people in more ...
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The shifting marketing playbook of digital platforms, from popularity to expertise
Once upon a time, the world of digital platforms and marketing was all about influence and reach. But in recent ...
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The evolution of influencer marketing remuneration
Influencer marketing has witnessed a remarkable evolution in recent years, transforming the way brands engage with their target audience. As ...
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Delivering performance-based marketing
Performance-based marketing is a critical part of any integrated marketing plan, but it requires specialist skills and experience to achieve ...
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Media entrepreneur: Hustling with relentless grit and a wicked sense of humour
After the "blip" that was the Covid-19 pandemic, Cindy Laufs set a revenue growth target of 20%. It was a ...
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