Dentsu Africa Pulse: The easy part is over
A bi-weekly intelligence briefing tracking the signals shaping business, media, technology, and consumer behaviour across Africa. Created by dentsu Africa's ...
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Tag: digital marketing
Case study: AI search is changing how media and marketing businesses get found
AI assistants are becoming a new discovery channel for media and marketing businesses. Generative Engine Optimisation (GEO) helps businesses get ...
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Why should millions in client media spend depend on a personal Facebook account?
If clients trust us with their brands, their data, and their media investment, should access to those environments depend on ...
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Brand vs performance: What marketers really expect from agencies
Brand and performance marketing are increasingly viewed as two parts of one integrated marketing strategy. IAS research found that 95% ...
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TikTok: Can the controversial app work for B2B brands?
TikTok is increasingly being used by B2B brands to build awareness and engagement. Authentic, personality-driven content can outperform polished corporate ...
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The great advertising divorce
Creative and media integration is now essential because digital marketing requires both disciplines to work together in real time. The ...
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