Africa does not have digital marketing skill benchmarks. While it is common knowledge there is a digital marketing skills gap on the continent, there is not much information on its size. Read more
LinkedIn is the fifth most popular social media platform behind behind YouTube, Facebook, Instagram and Twitter, and continues to register user growth. Read more
'Near me' searches make it possible for brands to reach targeted users in their moment of need and should be a key area of focus in your search strategy for 2020. Read more
[PRESS OFFICE] The Merriam Webster Dictionary offers the following definition of ‘game changer’ as “a newly introduced element or factor that changes an existing situation or activity in a s... Read more
Data is cheap and obtainable for now, but as marketers we have to wonder what we do if we no longer have access. Read more
Because digital platforms are so accessible, many may consider digital marketing a quick and easy win, but this can be a costly mistake. Read more
