We need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience. Read more
A trip to Limpopo for a digital media strategist to immerse herself into what the province had to offer, and to gain insights for her work, went beyond preconceived expectations. Read more
The aim is to work closely with trusted clients to identify real-world commercial problems, and to test digital solutions to address these. Read more
Jacques du Bruyn and Ruan Oosthuizen started Flume, a digital marketing agency, six years ago. They began working with a few start-ups, but now handle the needs of some very big businesses. Read more
Digital marketing in South Africa has increased at a rate of 35% and certain trends have increased in popularity which will have to be taken into account such as 'Black Twitter', for example... Read more
The less intrusive you are as a business, the higher your chances will be of building a strong community around your brand, generating new leads, and improving conversions. Read more
