Why should the GDPR matter to South African digital marketers? GDPR and POPIA are set to dramatically change the way SA organisations do business – especially how personal data is handled an... Read more
While your digital marketing campaign may have generated huge numbers of impressions, shares and engagements, what are they actually worth? Read more
The Protection of Personal Information Act (POPI) will be coming into effect within the next two years and will have a massive impact on digital marketing. Read more
Digital marketing creativity was celebrated and rewarded at last night's 2018 IAB SA Bookmark Awards. Ogilvy and KFC were the big winners on the night. Read more
Agencies are expected to be able to manage the marketers’ smaller or tighter budgets. It is a real worry to marketers that agencies will struggle with this. With our economy only growing a l... Read more
Innovation is an imperative value to instil in a company, but as Robertson pointed out, you also need leaders and teams that support innovation, specifically those that can combine analytics... Read more