Context is critical when planning media. What digital audience verification will enable is the same metric speak across all media channels. Read more
Lessons learned about magazine media after a year of sitting on the FIPP board, and what's going to happen in the sector in 2019 Read more
Unless your show or station is offering something that your target audience feels drawn to, you are dead in the water. But how do you work out what they want? Read more
That social media, particularly Twitter, can be a toxic environment is in no doubt, and many question whether it's worth it. Here are three reasons to hang in there without getting stressed... Read more
Events are the in-thing right now, and there were no shortage of ones that The Media Online attended during 2018. Here's a recap of some of the most memorable ones. Read more
So much of what is happening in SA feels the same as a frog in a pot, with the temperature increasing each month, and no one jumping out or doing anything different. Read more
