We don’t get a lot of time to think – so much of what we do is as a result of the need for immediate answers and urgent action… Read more
The plain and simple truth is that Facebook and Google HAVE taken over the world... should we be worried? Read more
Spree and Superbalist have merged. This reshuffling of Naspers' e-commerce portfolio is about one thing: Scale. Read more
This analogue mode of protest communication – the billboard – in an age of digital culture and social media dominance has its own appeal. Read more
The new algorithm has been called Facebook Zero, basically because if brand posts don’t meet the ‘meaningful’ mark, you can expect zero organic reach. In a nutshell, it means there is no mor... Read more
![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720-190x122.jpg)
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more