Is the traditional way of TV planning still valid for digital brands in a time when marketers are under pressure to prove their value to a company and show ROI on all marketing campaigns, in... Read more
The Sunday Times Next Generation conference was a useful demonstration of how our youth thinks differently; if marketers are to engage successfully with them, listening to them must be the s... Read more
To get Google out of your life is a big undertaking. Could you live without it? Is it possible to live your life – and do your job – without it these days? Read more
Publishers, advertisers and media agencies will be able to gain a deeper understanding of their audience across YouTube using metrics comparable to those used for TV. Read more
Looking ahead, the prognosis for ad spend in West Africa is bright, as adjudged by many credible analysts and professionals. Read more
The news that digital pioneer and all round good guy Matthew Buckland had just died from cancer at the tender age of 45 struck a nerve with South Africa’s media industry. After The Med... Read more
