CTV ad buying: Perception and reality
Murkiness and misperceptions pervade the world of connected TV (CTV) ad buying. So don’t feel bad if it’s confusing to ...
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Tag: Digital Media
South Africa’s commerce media moment has arrived
Commerce media is emerging as the next big frontier in retail – and it’s growing fast. Globally, the space is ...
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Why your digital media might not be scaling
As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on social ...
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The unseen cost of gender-based violence cases going viral
I think it's deeply unsettling how social media has amplified awareness of gender-based violence in South Africa, becoming a catalyst ...
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Can you tell if a photo is fake?
The problem is simple: it’s hard to know whether a photo’s real or not anymore. Photo manipulation tools are so ...
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The psychology of influence
What makes one voice rise above the noise in the crowded digisphere? In an age where anyone with a smartphone ...
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