We need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience. Read more
While digital content spread with malicious intent and political polarisation make “the media” seem untrustworthy, credible journalists are enjoying growing confidence. Read more
The aim is to work closely with trusted clients to identify real-world commercial problems, and to test digital solutions to address these. Read more
A merger between Duke Advertising, Mark 1 Media and Positive Dialogue, has been announced creating the 'only sizeable South African communications group born of the digital era'. Read more
Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to view media in a holistic way. Read more
In a bold move, Instagram is testing hiding post likes in seven countries at the moment. The new test feature allows you to see who liked your posts, but no one else will be able to. Read more
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