Tag: digital natives

Move over Millennials, Gen Zalpha is here! The world of marketing is constantly changing. As the torch passed from Millennials ...

Millennials and Gen Zs were born in the digital age, so technology is their playground. They regard smartphones as powerful ...

When one thinks of Gen Z, or in the South African context ‘ama2000’, many things come to mind. Partying. Memes. ...

Digital native companies are setting customer expectations high in just about every industry and challenging established brands’ business models – ...

 In South Africa, our Generation Z falls into another category, that which we call ‘born frees’ to highlight the fact ...

Historians, anthropologists, behaviourists, marketers – and many others – when differentiating between one generation and the next in the (mostly) ...