Data-driven insights, stable radio, and digital OOH drive Primedia’s growth
Data optimised product offerings are a priority for Primedia Group CEO Omar Essack, as he looks to future growth for ...
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Tag: digital OOH
TMO Exclusive: ‘We are fresh, we are new’ say owners of online radio sales house (with video)
Six months ago, two experienced radio professionals embarked on a bold new project, to create the first online radio ad ...
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Golf Ads celebrates 20 years in golf advertising
Golf course advertising group Golf Ads, formerly Green Media, is celebrating its 20th anniversary. Michael Bratt spoke to the company’s ...
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What’s changed in OOH media planning? Everything. And nothing
The new OMC planning tool has the potential to reveal what is and what isn't working, and there's a strong ...
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Eight OOH trends to watch out for
It is estimated that the worth of the South African out of home (OOH) sector will grow to R4.8bn in ...
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Is word of mouth the most powerful advertising of all?
Operating in the media arena, I have been privileged enough to have been exposed to a lot of ground breaking ...
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