Digital out of home (DOOH) is thriving, with global spending on track to reach $23 billion by 2023 – a figure the market will likely surpass with its transition to programmatic already under... Read more
Data optimised product offerings are a priority for Primedia Group CEO Omar Essack, as he looks to future growth for the media company. Read more
Six months ago, two experienced radio professionals embarked on a bold new project, to create the first online radio ad sales house in South Africa. Read more
Golf course advertising group Golf Ads, formerly Green Media, is celebrating its 20th anniversary. Michael Bratt spoke to the company’s founders Simon Turck and John Bayly to find out more.... Read more
The new OMC planning tool has the potential to reveal what is and what isn’t working, and there’s a strong possibility that it will turn OOH media planning on its head, Craig Wal... Read more
It is estimated that the worth of the South African out of home (OOH) sector will grow to R4.8bn in 2020, from R4.2bn in 2015. This is according to PwC and was the starting point for OOH pla... Read more
