The great rise of retail media
If you work in marketing – be it advertising or anywhere in media – you’ll be familiar with the buzzwords ...
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Tag: digital out of home advertising
Preparing for an omnichannel world
When I was invited to speak at the World Out of Home Organisation’s (WOO) first Regional Forum in Africa, in ...
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JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa
JCDecaux, the world's leading outdoor advertising company, today announced the launch of its programmatic digital out-of-home (prDOOH) offer in South ...
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Outdoor Network installs 12 generators at key digital out of home sites
Outdoor Network has installed 12 generators to keep digital billboards running when the lights go out due to load shedding.
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Out of home in Africa is growing up – and moving out
Digital out of home advertising is particularly effective in Africa, where the majority of the population is young, tech-savvy, and ...
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Dear digital marketers: Why you should be thinking pDOOH
The impact of programmatic digital out of home is proving to be powerful – both in brand-building and performance.
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