There are four of the key areas of focus for DOOH practitioners to help guide best practice, particularly here in Africa. Read more
At least R10 million worth of digital out of home screen hardware alone was installed in the ground in every month of 2017. Read more
Savvy marketers are learning to integrate ‘traditional’ or static platforms with other focused digital platforms that drive consumers online or call them to action. Read more
Relevant and trusted brands will grow if they respect the traditions and constraints within the middle class. Read more
Location data brings the real and digital worlds together; basically, location-based campaigns can segment and reach highly specific audiences. Read more
There are a number of reasons why OOH continues to grow in the new digital economy and these are particularly pertinent in developing markets, in Africa generally and beyond. The outlook for... Read more
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