digital out of home | The Media Online

Airport Ads bolsters Visionet network with massive screen at O.R Tambo

Posted By: TMO Adson: June 23, 2020In: Provantage Press Office

[PRESS OFFICE] Airport Ads has strengthened its Visionet network with the addition of a new large format DOOH site at O.R. Tambo International Airport. Read more

Tractor increases DOOH Roadside Network with six new sites

Posted By: TMO Adson: June 05, 2020In: Tractor Outdoor Press Office

[PRESS OFFICE] Michael Brits, Business Development Manager, and Ben Harris, Managing Director at Tractor Outdoor, weigh in on national expansion of their digital network and more. Read more

Take a drive towards a programmatic DOOH ‘pDOOH’ future

Posted By: Alasdair Mulleron: May 21, 2020In: Out of Home

Programmatic digital out of home or 'pDOOH' continues to be the potential Holy Grail for many media agencies, media owners, and ad tech suppliers. Read more

We’ve done it! Now OMC can give accurate performances for digital OOH campaigns

Posted By: Trish Guilfordon: April 28, 2020In: Out of Home

The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and frequency figures for DOOH. Read more

Standing together for the greater good

Posted By: TMO Adson: April 16, 2020In: Tractor Outdoor Press Office

[PRESS OFFICE] To help combat the shortage of masks, Polo has put together a task team in their shirt factory in Atlantis to manufacture these cotton face masks for commuters. Read more

Intimacy without identity: the dawn of empathic media in digital advertising

Posted By: Ashlin Perumallon: April 15, 2020In: Advertising

'Empathic media' is an advertising system capable of sensing aural, visual, physiological, or other feedback of a consumer in response to marketing stimuli. Read more