There are a number of reasons why OOH continues to grow in the new digital economy and these are particularly pertinent in developing markets, in Africa generally and beyond. The outlook for... Read more
Born between the early 1980s and early 2000s, Millennials are presently between 17 and 37 – i.e. coming of age or in the prime of their lives. They are one of the biggest segments of the pop... Read more
It has certainly been a time of proliferation of digital out of home, and this trend will not slow down as aspects such as geo-location and hyper targeting allow OOH to connect with consumer... Read more
It is too early to tell whether programmatic as a way of buying will take over completely, but we can be sure that it will represent a part of the way OOH is bought in the future. Programmat... Read more
Before you start reading this, let me nail my flag firmly to the mast, lest you begin by thinking that it is written by an out of touch Luddite who is unwilling to recognise the operational... Read more
Operating in the media arena, I have been privileged enough to have been exposed to a lot of ground breaking and innovative media types, in fact we have an abundance of entrepreneurial media... Read more
