digital out of home | The Media Online

Take a drive towards a programmatic DOOH ‘pDOOH’ future

Posted By: Alasdair Mulleron: May 21, 2020In: Out of Home

Programmatic digital out of home or 'pDOOH' continues to be the potential Holy Grail for many media agencies, media owners, and ad tech suppliers. Read more

We’ve done it! Now OMC can give accurate performances for digital OOH campaigns

Posted By: Trish Guilfordon: April 28, 2020In: Out of Home

The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and frequency figures for DOOH. Read more

Standing together for the greater good

Posted By: TMO Adson: April 16, 2020In: Tractor Outdoor Press Office

[PRESS OFFICE] To help combat the shortage of masks, Polo has put together a task team in their shirt factory in Atlantis to manufacture these cotton face masks for commuters. Read more

Intimacy without identity: the dawn of empathic media in digital advertising

Posted By: Ashlin Perumallon: April 15, 2020In: Advertising

'Empathic media' is an advertising system capable of sensing aural, visual, physiological, or other feedback of a consumer in response to marketing stimuli. Read more

OOH, that hurts!

Posted By: Alasdair Mulleron: April 14, 2020In: Out of Home

While billboard location and size obviously play a role in noting and brand recall, without an audience, even the biggest building wrap is just some very expensive wallpaper. Read more