Programmatic digital out of home or 'pDOOH' continues to be the potential Holy Grail for many media agencies, media owners, and ad tech suppliers. Read more
The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and frequency figures for DOOH. Read more
[PRESS OFFICE] To help combat the shortage of masks, Polo has put together a task team in their shirt factory in Atlantis to manufacture these cotton face masks for commuters. Read more
'Empathic media' is an advertising system capable of sensing aural, visual, physiological, or other feedback of a consumer in response to marketing stimuli. Read more
While billboard location and size obviously play a role in noting and brand recall, without an audience, even the biggest building wrap is just some very expensive wallpaper. Read more
The construction, renovation and revamping of many airports across Africa is creating more valuable spaces for advertising opportunities. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.