Digital out of home (DOOH) is thriving, with global spending on track to reach $23 billion by 2023 – a figure the market will likely surpass with its transition to programmatic already under... Read more
Lifestyle, alcohol and out of home media: Advertising campaigns – and brand activations in particular – have taken on a life of their own, and are reaching stellar experiential levels. Read more
No longer are malls primarily about shopping. Now, when consumers visit malls, they are looking for experiences that go well beyond traditional shopping. Read more
What was the most disruptive influence on media over the past 10 years and what will have the greatest impact over the next decade? #TenYearsInMedia Read more
The motto of this story is that if you want to get someone’s attention in this day and age, then you HAVE to make sure that your ad is relevant, creative, intriguing and entertaining. Read more
There are four of the key areas of focus for DOOH practitioners to help guide best practice, particularly here in Africa. Read more
