Growth in social data, mobile data and merging online and offline behaviours has enabled the use of tools and location data understand consumers' movements. Read more
Out of home media owners are divided on whether the sector is ready for programmatic, and even if it would be of much use in South Africa. Other combinations of useful tech and software, are... Read more
Digital is forecast to grow tremendously in Africa, with double digit growth anticipated over the next five years and a slight increase in media spend dedicated to digital out of home. Read more
Digital out of home (DOOH) is thriving, with global spending on track to reach $23 billion by 2023 – a figure the market will likely surpass with its transition to programmatic already under... Read more
Lifestyle, alcohol and out of home media: Advertising campaigns – and brand activations in particular – have taken on a life of their own, and are reaching stellar experiential levels. Read more
No longer are malls primarily about shopping. Now, when consumers visit malls, they are looking for experiences that go well beyond traditional shopping. Read more
