digital out of home | The Media Online

Evolution of the billboard: A look at the growth of digital billboards in SA

Posted By: Jacques du Preezon: July 03, 2020In: Out of Home

As we all know by now, the traditional billboard has evolved and we have seen a rapid expansion of digital roadside billboards in the South African urban landscape. Read more

Transit Ads to roll out digitally enhanced ‘Powa Towas’

Posted By: TMO Adson: July 02, 2020In: Out of Home, Provantage Press Office

[PRESS OFFICE] Transit Ads™ is once again pushing the boundaries in the commuter space, with the unveiling of a ground-breaking branding structure. Read more

Airport Ads bolsters Visionet network with massive screen at O.R Tambo

Posted By: TMO Adson: June 23, 2020In: Provantage Press Office

[PRESS OFFICE] Airport Ads has strengthened its Visionet network with the addition of a new large format DOOH site at O.R. Tambo International Airport. Read more

Tractor increases DOOH Roadside Network with six new sites

Posted By: TMO Adson: June 05, 2020In: Tractor Outdoor Press Office

[PRESS OFFICE] Michael Brits, Business Development Manager, and Ben Harris, Managing Director at Tractor Outdoor, weigh in on national expansion of their digital network and more. Read more

Take a drive towards a programmatic DOOH ‘pDOOH’ future

Posted By: Alasdair Mulleron: May 21, 2020In: Out of Home

Programmatic digital out of home or 'pDOOH' continues to be the potential Holy Grail for many media agencies, media owners, and ad tech suppliers. Read more

We’ve done it! Now OMC can give accurate performances for digital OOH campaigns

Posted By: Trish Guilfordon: April 28, 2020In: Out of Home

The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and frequency figures for DOOH. Read more