Primedia Outdoor and out of home ad-tech operator, LMX, are researching audience measurement across the former's inventories in seven African markets. Read more
[PRESS OFFICE] JCDecaux, the number one outdoor advertising company worldwide, announces the launch of JCDecaux Data Solutions. Read more
Middle market malls have been springing up countrywide post 1994. These have proven resilient even through the Covid-19 pandemic and related lockdowns. During the recent riots, communities f... Read more
A number of trends and opportunities paint a bright future for out of home. To make the most of these, the industry needs to tackle several issues. Read more
[PRESS OFFICE] The global advertising industry is currently experiencing a renaissance in the digital OOH space and while Covid-19 may not be the sole instigator, it has certainly been the a... Read more
[PRESS OFFICE] Following the positive results and ROI of Primedia Outdoor’s Prime(i) Road and Prime(i) Mall technology and product offering, this innovative AVR (Anonymous Vehicle Recognitio... Read more
