Brands maximise DOOH domination as Springboks land at OR Tambo
The Springboks returned to South Africa following a record-breaking victory at the 2023 Men's Rugby World Cup. When the team ...
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Tag: DOOH
Media Moves: IRT wins MyCiti rights… again, Jimmy Moyaha new host of SAfm Market Update with Moneyweb, BMT provides turnkey solution to assist emerging DOOH businesses
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: IRT Media ...
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Showing value in a goldfish economy
Reporting on attention – rather than merely impressions – will secure the OOH industry’s future success and sustainability within a ...
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Programmed to prosper: how pDOOH helps brands adapt to a changing world
Fast and flexible, with real-time optimisation, programmatic DOOH tech offers a variety of solutions to meet changing consumer needs.
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Open letter to the media industry: Load shedding may have dealt media a curveball but…
There’ve been more than a few conversations that lament the knock that load shedding is having on the out of ...
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Out of home in Africa is growing up – and moving out
Digital out of home advertising is particularly effective in Africa, where the majority of the population is young, tech-savvy, and ...
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