Go OMO! The new integrated vision for the store of tomorrow
The online-merge-offline (OMO) model calls on retailers to be bold in reimagining how they operate across all retail channels.
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Tag: e-commerce
South African e-commerce shifts to hyperdrive
By 2025 the value of e-commerce transactions is expected to surge by 150% reaching R225 billion, in response to a ...
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To make the most of Black Friday you need a good e-commerce strategy and online store processes
While somewhat easier than 2020, 2021 has been another difficult year for South African retailers seeking to build continuity and ...
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What is the ideal marketing channel mix for your e-commerce store?
Advertisers are spoilt for choice when it comes to selecting digital marketing channels in order to encourage visitors to their ...
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Last minute Black Friday marketing ideas to secure your sales
Black Friday 2018 saw South Africans spend a total of R2.9 billion, a 15.92% growth year on year.
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Amazon beats Google in the e-retail search
Between 2015 and 2018 Amazon grew from 46% to 54% with Google declining from 54% to 46%. Amazon is so ...
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