Briefly… New internet planner for Telmar dashboard
Media planners now have a new internet planner of the Telmar dasboard. This is the result of a collaboration between ...
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Tag: Effective Measure
The case of the missing Effective Measure panel data
An excellent, clear and comprehensive piece about digital audience measurement was published in The Media in November. Written by Byron ...
Read moreDetailsBriefly… Digital platforms under-utilised for advising savers
The latest online survey results from IAB South Africa and Effective Measure provide an insightful snapshot of South Africans’ current ...
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Getting the full picture of digital audience measurement
Digital audience measurement has a long way to go in South Africa, says Byron John. Over the last few months ...
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Smartphones and how SA uses them
Over 80% of South African internet users use smartphones to access the World Wide Web, while just over 18% use ...
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Urgent: better measurement for online media
While some say online is the easiest platform to measure, others are adamant that more needs to be done to ...
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