Measurement is a huge problem that is holding back linear TV advertisers from advertising on connected TV (CTV). Read more
In the world of data-driven marketing, many marketing professionals are challenged by integrating the various marketing disciplines into a coherent whole. A Teradata survey found that 80% of... Read more
Maybe, just maybe, it’s time you stop referring to the mobile industry as ‘mobile’, because you’re simply perpetuating a silo of thought that no longer applies. Think about it. T... Read more
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