Why emotion drives effectiveness more than we like to admit
Emotion is a multiplier of effectiveness Over-optimisation has diluted impact Emotion drives memory, pricing power, and growth Rational-only marketing has ...
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Tag: emotions
Brands that establish emotional connections earn the right to own the heartland
In today’s high-tech world of product parity, media proliferation and fickle brand loyalty, it has become increasingly difficult to win ...
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What Avengers and Game of Thrones teach us about marketing
It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the ...
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