Audiences still matter more than algorithms
The real transition taking place in media today is not print versus digital, writes Esmé Smit. It’s from noise to ...
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Tag: Esmé Smit
The community advantage: Why smart advertisers are moving closer to audiences
Media is evolving, not declining Shift from attention to intent and meeting community needs Proximity drives trust and performance Community ...
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Local titles flourish in the heart of the community
Media24 and Adspace24 have released the findings of recent market research into the efficacy of local titles, conducted by their ...
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Reaching an engaged audience on the lookout for local advertising
Media24 recently presented the findings from research conducted using their Forum24 online panel. The results confirm a high level of ...
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