International media agencies need to engage on SA audience research
It has just begun but already 2016 is truly proving to be a watershed year for the media industry in South ...
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Tag: establishment survey
No issues, no agenda: The new Establishment Survey is forging ahead
A very important workshop is taking place today. It brings together representatives from broadcasting, print media, marketers and media agencies to ...
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Interested bidders briefed on establishment survey tender
Suitably qualified research companies interested in tendering for the development and implementation of an establishment survey (ES) have been briefed and ...
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Establishment blues: ES must be unbiased foundation for media research
The media agencies, through the AMF Charter, have stated that they and their clients are looking for an Establishment Survey ...
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Creating a charter for a united media
In an effort to unite sectors of the media and create and fund a central establishment survey, the Advertising Media ...
Read moreThe lifeblood of the industry
One of the core tools for media agencies and owners is research. While the media industry is changing at a ...
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