Suitably qualified research companies interested in tendering for the development and implementation of an establishment survey (ES) have been briefed and invited to submit request for infor... Read more
The media agencies, through the AMF Charter, have stated that they and their clients are looking for an Establishment Survey (ES) that will be “the single independent data source that is the... Read more
In an effort to unite sectors of the media and create and fund a central establishment survey, the Advertising Media Forum has launched a charter, writes Glenda Nevill. The Advertising Media... Read more
One of the core tools for media agencies and owners is research. While the media industry is changing at a dizzying speed, this isn’t reflected in what’s available and many believe there isn... Read more
The upheaval in the South African Audience Research Foundation (Saarf), brought into sharp relief by the resignation of the National Association of Broadcasters (NAB) from the body, has impa... Read more
