Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman asked why “so little time, money and energy” is directed towards this... Read more
Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the BRC, Nielsen has done a sterling job. Read more
The ES Products & Brands survey is important for media owners and marketers as it allows them to use this data for profiling – brand usage against media types. Read more
Head of the Broadcast Research Council of South Africa, Clare O'Neil, is presenting a paper at a global audience measurement convention on how audience research was transformed in SA. Read more
This year’s PAMRO conference will again explore media research in Africa, unpacking a 360-degree view of the developments in this space. Read more
![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720-190x122.jpg)
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more
