The ES Products & Brands survey is important for media owners and marketers as it allows them to use this data for profiling – brand usage against media types. Read more
Head of the Broadcast Research Council of South Africa, Clare O'Neil, is presenting a paper at a global audience measurement convention on how audience research was transformed in SA. Read more
This year’s PAMRO conference will again explore media research in Africa, unpacking a 360-degree view of the developments in this space. Read more
![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720-190x122.jpg)
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor than previously, thanks to the commitment and hard work of the med... Read more
The media industry appreciates a stable rand, and it's what we need in our trading currency too. The latest presentation underscored that this is what the BRC delivers. Read more