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The next two years, 2026 and 2027, are going to see two key changes in South Africa’s current TV planning ...
Read moreTo provide a much-needed 2023 television universe update, the Broadcast Research Council of South Africa (BRC) commissioned a new Television ...
Read moreNielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to ...
Read moreCiting a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman ...
Read moreOverall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the ...
Read moreThe ES Products & Brands survey is important for media owners and marketers as it allows them to use this ...
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