South Africa’s TV planning world is going to fundamentally change
The next two years, 2026 and 2027, are going to see two key changes in South Africa’s current TV planning ...
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Tag: establishment survey
‘Significant transformation’ in realm of TV household viewing
To provide a much-needed 2023 television universe update, the Broadcast Research Council of South Africa (BRC) commissioned a new Television ...
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Media can no longer be looked at in silos, take a holistic approach
Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to ...
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Away with selfie stick marketing!
Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman ...
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BRC TAMS panel in fine fettle
Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the ...
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Eat, drink, talk: The results of the ES Products and Brands Survey at a glance
The ES Products & Brands survey is important for media owners and marketers as it allows them to use this ...
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