The big opportunity: How to grow brands in a tough economy
Brands that maintain advertising exposure when competitors are cutting back, can grow their market share at lower costs than during ...
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Tag: FCB Africa
Millennials versus Afrilennials: Ignore the differences at your peril
There are significant differences between 'Western' Millennials and Afrilennials and marketers should take note of them if campaigns are to ...
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The new normal for automotive advertising
The automotive industry, not just in South Africa but globally, is being disrupted. It is experiencing a new normal, with ...
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Media moves: Training opportunities for video editing staff, FCB Africa celebrates 90 years
Media Moves… TheMediaOnline's weekly round up. Atos and Forscene create new opportunity for media work experience in SA. Tribeca PR ...
Read moreDetailsMedia Moves: AdClip relaunches as tracking tool, Maserame Mouyeme new chair FCB Africa
Media Moves… The Media Online's weekly round up. Times Media gives luxury brands visibility to well-heeled consumers via real estate magazines. Seasoned ...
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FCB restructures its African business
FCB South Africa has revealed a name change and a restructuring of its business. Michael Bratt attended the announcement event ...
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