Marketers need to look for incredibly rare ‘delta moments’, which hold the potential to dislodge habitual behaviour from the unconscious mind and leave shoppers open to new choices. Read more
Brands that maintain advertising exposure when competitors are cutting back, can grow their market share at lower costs than during times of growth. Read more
There are significant differences between 'Western' Millennials and Afrilennials and marketers should take note of them if campaigns are to be effective. Read more