Tag: FEPE

Out of home (OOH) has traditionally been seen as a secondary, non-core advertising medium, with advertisers and agencies allocating it ...

The media has changed to the extent that we are now targeting consumers by their behaviour, writes Michele Munro. People ...

While out of home media research is in short supply in South Africa, Melina Meletakos finds out what international research says ...

THE MEDIA YEARBOOK: The advent of digital technology has ‘revolutionised’ the international out of home (OOH) media industry, which as ...

Media Moves… TheMediaOnline's weekly round up. Sechaba Motsieloa appointed Chairman of MA(SA). Sayer unanimously reappointed president of FEPE. Key appointments ...

Media Moves. TheMediaOnline’s weekly wrap on news about who in the media is moving where, and what companies have won ...