Media Moves… TheMediaOnline’s weekly round up. Sechaba Motsieloa appointed Chairman of MA(SA). Sayer unanimously reappointed president of FEPE. Key appointments made at RamsayMedia. The Citizen’s Soutter migrating to ER24. Melinda Connor resigns from TopTV. Edcon appoints M&C Saatchi Abel. Bernice Samuels awarded marketing personality of the year.All the moves in media.
Who’s moved where
This week’s BIG move: McDonald’s SA’s Sechaba Motsieloa appointed chairman of MA(SA)
The Marketing Association of South Africa (MA(SA)) has announced the appointment of several new board members, as well as the election of a new chairperson – McDonald’s South Africa’s corporate affairs director, Sechaba Motsieloa.
The MA(SA) board does not only reflect the diversity of the South African business landscape; it also represents all industries and sectors from banking to FMCG to telecommunication. “As a section 21 company, MA(SA) works with advisory councils of high-profile corporate and individual marketers, academics, experts and thought-leaders, to address issues of national and strategic interest to the profession,” says Motsieloa. “Furthermore, our experienced and diverse board brings a wealth of knowledge that our members can draw from.”
Motsieloa’s passion for the Fast Moving Consumer Goods industry, as well as his fascination with consumer behaviour dynamics, has seen him advance his career steadily at McDonald’s since 2004. In his current position as director of corporate affairs, McDonald’s South Africa he is responsible for human resources, business strategy, payroll and communications.
McDonald’s South Africa is understandably thrilled to have one of their directors recognised in this way. “This is a major coup for Sechaba, and we at McDonald’s South Africa are extremely proud of him,” said Greg Solomon, managing director McDonald’s South Africa. “This gives credibility to the strength and skills of our Leadership Team, acknowledging them as thought leaders and experts in their field of specialisation.”
Sayer unanimously reappointed president of FEPE
Barry Sayer, CEO of Continental Outdoor Media of South Africa, was re-elected President of FEPE International by members of the association at the General Assembly Meeting, held during the 53rd FEPE Congress in Milan.
“In a time when out-of-home advertising is grappling with unprecedented media convergence, I feel honoured to be given the task to provide leadership and structure to the global outdoor media industry,” says Sayer.
FEPE International (the Federation European Publicite Exterieur) is the global out-of-home advertising industry association, and was formed in Paris in 1959.
Since its inception, it has become a global association whose task is to play a key role in the direction of outdoor advertising research, engaging in worldwide lobbying for out-of-home advertising with authorities, international organisations, political opinion formers, and the media.
Sayer’s tenure lasts for a year.
Key appointments made at RamsayMedia
RamsayMedia has announced the appointments of Carmon Simpson and Katherine Miller to the respective roles of human resources executive and as subscriptions marketing manager.
Simpson brings an impressive range of skills and experience to the position, having worked both nationally and internationally in a variety of human resource and counselling roles. She joins the company from Edcon, where she was the divisional HR manager generalist / HR business partner for the financial services division, Western Cape. Previous positions include roles at Capitec Bank and Diner’s Club International.
Simpson holds a BA (Hons) degree in Psychology as well as Higher Diploma in Education, and is a member of both the Institute of Directors and the Black Management Forum.
Katherine Miller has considerable marketing experience in the publishing and printing industries, having held the positions of marketing manager at Wine-of-the-Month Club and Good Taste, acquisitions marketing manager at Touchline Media and key account manager at Hirt & Carter.
The Citizen’s Soutter migrating to ER24
Clare Soutter, marketing manager of The Citizen, has resigned to take up a po sition with ER24 as its new marketing manager. Soutter’s resignation follows that of publisher Greg Stewart who announced last month that he was leaving Gauteng to start a business in Port Elizabeth.
“After nine years with The Citizen it was time to migrate to new pastures,” Soutter said. “I am heading to ER24 as their new marketing manager as from 3 September.”
Melinda Connor resigns from TopTV
TopTV’s Melinda Connor has announced her resignation, claiming she is “joining the world of consultants and freelancers (read *paranoid, neurotic housewives*).”
“It is with a sad heart and heavy hand that I hang up my TopTV hat, but regret, like shopper’s remorse, is a wasted emotion. Thank you for all your support over the last two and a bit years. Working with you has been an absolute pleasure,” she said.
Connor confirmed she’ll still be handling PR for Kaya FM.
Who’s won what
Edcon appoints M&C Saatchi Abel
Edcon has announced the appointment of M&C Saatchi Abel as its new financial services and loyalty programme communications partner.
Following a rigorous selection process, the account – which includes the marketing of Edcon’s financial services and loyalty programme across all of Edcon’s retail brands — was awarded to M&C Saatchi Abel.
“We are impressed with the M&C Saatchi Abel team’s depth of experience in the retail and financial sectors, both locally and internationally, and look forward to working with them to enhance and grow our financial services and loyalty offering,” says Garth Napier, marketing executive: discount division, representing the Edcon Group.
Edcon’s loyalty programme – Thank U – was launched earlier this year across all of its leading retail brands.
Who’s making moves
Bernice Samuels – Marketing personality of the year
Bernice Samuels, chief marketing officer of FNB, was named 2012 Marketing personality of the year, at the Sunday Times Top Brand Awards.
“I am humbled to receive this award. It is an honour and a great achievement for FNB and the many talented people behind the FNB brand. Working on a brand that has a history of helpfulness and innovative thinking has been extremely rewarding and I am proud to be part of such a dynamic company,” says Samuels.
With more than 20 years experience in business, marketing strategy development and implementation, Samuels has been a key driver behind developing well-known corporate brands in South Africa and Africa including MNET, MTN and now FNB. Since her appointment at FNB in January 2011, she has been responsible for the management of FNB’s brand positioning and overall marketing alignment across the business.
“I love what I do and I am curious about the role of emotion in influencing buying decisions. I believe that in our world of overloaded channels of communication and the general lack of trust with advertising messages, finding your brands true emotional core and expressing it through your brand’s story is essential,” says Samuels.
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