SA marketing industry alliance launches WFA global diversity, equity & inclusion census
The World Federation of Advertisers is launching the world’s first-ever global diversity, equity and inclusion census of the marketing and ...
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Tag: MA(SA)
What TREND SCORE reveals for marketers
A TREND SCORE survey has revealed the up-to-the-minute impact of Covid-19 on budgets, media sectors, brand categories, advertising recovery and ...
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The naked truth: What CEOs really think of marketers
The Marketing Association of South Africa (MASA) has embarked on new research to find out what CEOs really think of ...
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The Awards Wrap: Entries open for inaugural Marketing Achievement Awards, and Cannes Lions 2019
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry.
Read moreDetails![The death of demographic targeting [part 2]](https://themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27.png)
The death of demographic targeting [part 2]
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...
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First on TMO: SAARF’s proposed marketing research to go ahead
The new marketing research initiative proposed by the bodies that make up the South African Audience Research Foundation (SAARF) "has ...
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