The Marketing Association of South Africa (MASA) has embarked on new research to find out what CEOs really think of CMOs, marketing and marketers. Read more
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![The death of demographic targeting [part 2]](https://themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27-190x122.png)
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be used at all when planning marketing campaigns. Read more
The new marketing research initiative proposed by the bodies that make up the South African Audience Research Foundation (SAARF) “has received widespread support from the country... Read more
The South African Audience Research Foundation (SAARF) has proposed a new marketing research currency to replace AMPS. Michael Bratt attended the launch to find out more. After a long consul... Read more
Since the demise of AMPS, marketers and media agencies have been left with a void in marketing research. But the industry bodies who are involved with the South African Audience Research Fou... Read more
