From fake news shaping world affairs to the planet’s short-lived love affair with the Pokemon Go augmented reality game, 2016 was a turbulent, exciting year for digital media and marketing.... Read more
Research and auditing firm PricewaterhouseCoopers South Africa (PwC) has defended its annual PwC Entertainment and Media Outlook forecast, after media professionals raised concerns about its... Read more
PwC has released its annual entertainment and media outlook report, highlighting the expected trends in the different sectors for the next five years. Michael Bratt attended the launch event... Read more
Improvement in the global economy, the spread of programmatic buying, and the rapid rise of mobile advertising is expected to drive global ad spend upwards over the next three years, Zenith... Read more
