A brand that can recognise a synergy in their ‘ideal’ customer and the content of the podcast, can put themselves front and centre to those listeners and elevate the brand. Read more
The good news is that in this brave new digital world, where everyone can now be a broadcaster and media owner, every brand has the ability to communicate directly with its customers. Read more
Podcasting is indisputably the fastest growing medium in the world right now. It has seen growth of upwards of 70% year-on-year for the last 3 years and 28% of the American population are now regular podcast listeners (Edison Research). To put that in perspective, Facebook is experiencing no growth at all in North America, and […] Read more
We don’t get a lot of time to think – so much of what we do is as a result of the need for immediate answers and urgent action… Read more
