By gamifying content, you are asking consumers to engage with the brand in an entertaining way, and that sometimes that was all a brand aimed to achieve. Read more
SCOPEN’s January 2021 white paper 'The Show Must Go On: Success stories during a pandemic' shines a light on some of the marketers and agencies who faced fire with fire and braved these less... Read more
The South African Reserve Bank (SARB) commissioned Cape Town-based animation and gaming company Sea Monster to bring its banknotes to life. Read more
This year’s IAB SA third annual Digital Summit brought together the best digital minds to share ideas, reveal the trends and explore this space. Michael Bratt attended the event to find out... Read more
Brands are constantly looking for new ways to showcase their offerings to the world. One company, Digitata Insights, has introduced a successful offering that has provided great reach for ce... Read more
