Tag: geo location

Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both on- and offline. Relying on ...

Provantage Media Group has taken its digital offering to the next level with the launch of ‘Sonar’, an audience powered ...

Most traditional media channels have largely remained stagnant and not evolved as the consumer and media landscapes have changed. Not ...

Location data brings the real and digital worlds together; basically, location-based campaigns can segment and reach highly specific audiences.

Companies will need to start promoting a culture of high-level continual learning, experimentation, adaptation and brainstorming if they are to ...

In a country where the vast majority of the population are only able to access the web at work, mobile ...