Your brand is more than a hashtag
One of the most important things to get right in your social media monitoring strategy is to track the correct ...
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Tag: Gordon Geldenhuys
Service and social media: are you on top of it?
A growing number of consumers are turning to social media as their first point of contact when they have a ...
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Five tips to tap the millennial market
The Millennial Generation – people born between roughly 1980 and the early 2000s – have entered the workforce and started ...
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Talkability and ROI: Did World Cup sponsors get bang for their big bucks?
Strategic digital media consultancy 25AM has been tracking global social media conversations during the World Cup, using ExactTarget Marketing Cloud ...
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Roux subject of much social chatter
His energetic courtroom style and merciless grilling of the prosecution's witnesses has turned Barry Roux, Oscar Pistorius’ defence attorney, into a ...
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Hot tips to make Facebook work in your marketing mix
Facebook is becoming an increasingly important part of the marketing mix for South African brands, with many organisations investing heavily ...
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